C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM.
k part 1
telephone input and touch-tone keypad selection and provides appropriate responses in the form of voice, fax, callback, email and perhaps other media. IVR is usually part of a larger application that includes database access. Integrated CRM - Integrated Customer Relationship Management systems are systems that have pre-integrated, or pre-linked, the various components of a typical CRM system, including Sales, Marketing, Service, E-CRM, and Field Force Automation. Most major CRM vendors consider their